Letterpress printing is a centuries-old printing technique in which raised plates (traditionally wood-backed-metal, now often photopolymer) are inked and depressed into a fibrous paper, creating a relief or depression. While purist printers will tell you that the ideal in printing is to just “kiss” the paper, many paper hounds today relish a deep rich impression that you can see and feel in modern letterpress printing styles. All Gus & Ruby Letterpress custom work is hand-printed by Whitney, a 3rd generation printer, on an antique Chandler & Price press (circa 1896) that was originally owned by her grandfather, “Pop.”
It’s a pretty amazing process, to be honest. For a peek at the press in action, check out our feature on New Hampshire Chronicle.